Dune by Frank Herbert isn't just the best science fiction novel ever written, it also has a valuable lesson for sales professionals. This is the S&SF lesson that inspired the book, Rugg's Handbook of Sales and Science Fiction.

Rugg's Sales and Science Fiction

DUNE sandsf

Science Fiction makes for great entertainment, but hidden within the genre are tips and tricks that savvy sales professionals can use in order to make more and better sales. Veteran sales rep and science-fiction author Raymond Rugg shows us how.

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Rugg's Sales and Science Fiction