Business
Facebook recently put out a major announcement for limiting Facebook ads. On today's episode of the Marketing Lyfe Podcast, we are going to discuss these changes to limiting Facebook ads. The statement below is specifically from Facebook (everyone that uses Facebook ads should have gotten this message): "Running too many ads at once can hurt performance. Generally, when a Page runs too many ads at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system has optimized performance. To learn more, see Managing Ad Volume.For this reason, we’re implementing a limit per Page on ads running or in review. The information below applies to when ad limits take effect starting on February 16, 2021.Viewing your ad limit per PageSince each ad's performance improves the more it is shown, advertisers of different sizes should use different ad volumes to improve ad performance. There are four ad volume tiers to encourage advertisers of different sizes to use the ad volume per Page that optimizes their performance.Advertiser SizeAd Limit Guidance:Small to medium sized Pages (advertising less than $100K in their highest spending month in the last 12 months) = 250 adsMedium to large sized Pages (advertising less than $1M in their highest spending month in the last 12 months) = 1,000 adsLarger Pages (advertising less than $10M in their highest spending month in the last 12 months) = 5,000 adsLargest Pages (advertising $10M or more in their highest spending month in the last 12 months) = 20,000 ads Advertisers of all sizes will still be able to use thousands of creatives, but ad limits ensure that advertisers use the most effective tools to do so. You can see the ad limit for each of your Pages by navigating to the Ad Limits Per Page tool accessible through the Business Manager menu. If your Page is within 20% of its limit, you can also navigate to the Ad Limits Per Page tab in Account Overview to see both your ad limit and ways to reduce your ad volume.Preparing for ad limitsFor new Pages, the ad limit will go into effect starting February 16, 2021. For existing Pages, you can see when the ad limit will go into effect by navigating to the Ad Limits Per Page tool accessible through the Business Manager menu. Adopting ad volume best practices now will enable you to see the benefits now, too – and it will eliminate disruptions when the ad limits come into effect. Check out the new change here: https://www.facebook.com/business/help/766697140509126