Business
If you've ever watched an online video somewhere other than on YouTube, you've probably seen the Wistia video player, the super simple distraction free player that's great to look at and easy to use. My guest today is Peter von Burchard, VP of Sales and Customer Success at Wistia. On the face of it Wistia might look like a traditional software as a service, where customers sign up without much contact from a sales team. But in reality Wistia has a sizeable sales team that is heavily into coaching, and it's for this reason I was so keen to speak with Pete. He shares a lot in this interview that will be of interest to anyone managing a sales team especially one that's forward thinking and recognises the impact coaching can have on performance. In the episode we cover: [+] Wistia's journey of growth to over 20,000 customers [+] Pete breaks down the make up of the sales team at Wistia [+] How Wistia does sales coaching and the development of the 'Wistia Way' [+] The importance of your sales team knowing and using their authentic voice [+] The importance of reps and managers listening and reviewing sales calls [+] How you can develop you authentic voice, even when working in a old fashioned or traditional business [+] How much time sales managers at Wistia spend coaching, and the support they receive to become better coaches. [+] Measuring success of the team For shownotes visit: https://www.refract.ai/blog/modern-sales-coaching