Education
Major League Soccer’s Minnesota United FC has been recognized in the sports industry for building a brand that embodies unity. But when 2020 hit us all in the face, “unity” was probably the last word anyone would use to describe its home, Minneapolis. As the racial hotpot community broiled in unrest with the murder of George Floyd, the team was confronted with the challenge of stepping up as a catalyst for inclusion and unity. Add to that the impact of the pandemic on the sports industry as a whole, and you’ve got a formidable conundrum to face. Despite his rich experience in the industry, Chris Wright found his leadership being put to the test with all these tough nuts to crack. If you can see what the team has done and become throughout the months, however, you would see how uniquely qualified Chris is to lead his team to greatness despite everything. Listen in as he shares with Rob Cornilles how he puts his game face on as he leads the team to its goals.