Business
Have you ever thought to yourself… I just need to read this book, and then I will be able to start prospecting. Or I just need to complete this course, and then I could start prospecting. Today I want to discuss the difference between quality and quantity of prospecting and which matters more. Which one leads to real success as an agent and which doesn’t. There is a photography professor at the University of Florida that divided his class in half. One group had to provide one photo, and the quality of that photo would determine their final grade. The other group had to create 100 photos, and the quality of those photos would determine their final grade. Students who had to create one photograph for their final grade researched how to make one photograph but never actually completed the photo until right before the assignment was due. The students that had to create 100 photographs got right to work. Actually creating photographs from the beginning of the semester. Failing and learning from those mistakes. At the end of the semester, the students that were tasked to create 100 photographs had higher grades than the ones that had to produce one photograph. This story is similar to how most real estate agents think about prospecting. They want the prospecting call to be so perfect The quality so high That they will think and read and watch videos but never prospect. WHY??? Because they feel like they don’t know enough. When instead, all any agent needs to do is just start prospecting. Here’s the thing a lot of agents that think this way don't realize. The ONLY way you get good at anything is by doing it multiple times. This is because the knowledge you gain from doing is more potent than any book or video. It’s real life. If you haven’t prospected the way you know, you should. What I want you to try right now is to start making one prospecting calls a day. Then if you feel good, make another call and then another. Quantity of prospecting is the only way you will be successful as a real estate agent, and there is no way around it.