Business
In this episode of "Ask A Sales Leader", Phil interviews Paula Shannon, who was the Chief Sales Officer of Lionbridge Technologies for 18 years, managed 150 reps and helped grow revenues from $38M to $600M. Topics include: *Why sales leaders need to think more like GMs *Why it is critical for sales leaders to implement tight operational controls to manage their business and be data driven *The keys to running a complex, enterprise sales motion *Why CAC and LTV are essential metrics for sales leaders to utilize *How to implement multi-channel strategies to pursue different market segments *How to build and run multi-generational sales teams *What it takes to be a successful VP of Sales *How to lead sales teams during times of crisis