Education
As you will hear, a single case study can change everything, or at least give you a free lunch. On the other hand, there are numerous examples of case studies that have no effect whatsoever. And this is exactly why we need to keep practising until we get it right. Jan has a few tricks up his sleeve :)Other things we talked about:Why you shouldn’t fake it til you make itThe graveyard of failed Google productsNocode tools like Webflow Robots that writeTry our free UX writing course Connect with Jan on LinkedInAlso check out:The Case Study Club websiteKilled by GoogleJarvis AI writing tool (previously conversion.ai)