As you will hear, a single case study can change everything, or at least give you a free lunch. On the other hand, there are numerous examples of case studies that have no effect whatsoever. And this is exactly why we need to keep practising until we get it right. Jan has a few tricks up his sleeve :)Other things we talked about:Why you shouldn’t fake it til you make itThe graveyard of failed Google productsNocode tools like Webflow Robots that writeTry our free UX writing course Connect with Jan on LinkedInAlso check out:The Case Study Club websiteKilled by GoogleJarvis AI writing tool (previously conversion.ai)

WRITERS IN TECH

From case study writing to writing robots with Jan Haaland

With a background in corporate communications and PR, he has tons of wisdom to share about how to interact with people – a skill that comes in handy for UX writers.You will hear us chat about:How to use empathy – not just for UX but also for crisis managementThe challenges involved in supporting parents of children with special needs through an app interfaceProgressing from UX writer newbie to mentor and student project managerAs an extra bonus, you get to hear why Foo Fighters' Dave Grohl played on a throne in Belgium a few years ago. Because there’s a tiny bit more to life than UX :)Try our free UX writing course Connect with Pieterjan on LinkedIn

Empathy for crisis management with UX Writer Pieterjan Benoit

Tune in to hear her talk about:The skills content designers needThe content design recruitment processContent design leadershipHow to build a successful teamTry our free UX writing courseConnect with Rachel on LinkedInCheck out LeadWithTempo on MediumGet her book Why You Need a Content Team and How to Build OneLearn about the Content by Design conference 2021

How to build a content design team

Susan was one of the early product writers at booking.com, one of the first companies to build a UX writing team – before they were even called UX writers. From there, she developed into a copywriter and now calls herself a UX copywriter and UX writing consultant.A few things we chatted about:The connective tissue between UX copy and sales copyTitles within the industry and where “UX copywriter” fits inPersuasion techniques and the 5 levels of awarenessThe power of free swagHow to ask for decent pay for our workTry our free UX writing courseConnect with Susan on LinkedInFollow Susan on InstagramGet Susan’s Guide for UX writers  

A salesperson and a UX writer walk into a bar ...

During his time at CallRail, he had the chance to combine UX writing and video editing. This is a fab example of how we can grow beyond our job description and apply UX principles in new ways.We also chatted about:? The value of having – and being – a mentor? How UX writers can use their skills to create video content? Using analytics to improve UX? What happens in UX writing interviews? The benefits of attending interviews, even if we don't get the jobTry our FREE UX writing courseConnect with Andrew on LinkedInRead Andrew’s article about UX writing mentorshipCheck out Andrew’s pair writing project with Katrin SuetterlinWatch Andrew's workshop about UX writing and video content

Personal growth for UX writers with Andrew Astleford

Sarah decided to look for work in the tech industry after feeling burned out from customer service jobs. She discovered UX writing and was hooked straight away.A few things we chatted about:The importance of enjoying workWhy you don’t have to be technical to work in techFinding your niche within UX writingHow marketing books can help new UX writersTry our free UX writing course Connect with Sarah on LinkedInBooks recommended in the show: Positioning: How to be seen and heard in the overcrowded marketplaceThe 22 immutable laws of marketing

Becoming a UX Writer from Scratch with Sarah Kessler of Gympass

We also chatted about:How he coordinated Netflix’s first-ever content style guideWhy strategic thinking is a superpower for writersTips for everyone who wants to transition to UX writingBefore Netflix, Diego spent 20 years working as a journalist and content strategist. He also co-runs El Valle De Los Tercos (“valley of the hot-headed”), a podcast about Spanish-speaking startups and investors in Silicon Valley.Check out our free UX writing courseConnect with Diego on LinkedInCheck out his podcast El Valle De Los Tercos (in Spanish)

How to create copy for global products with Diego Graglia @ Netflix

Nicole is a Senior UX writer at Spotify and a teacher at Berghs School of Communication in Stockholm, Sweden. Many of you already know her from the appreciated Content Rookie podcast (and if you don't, check it out!). She reveals how she gets through more than 2 books a week, why she prefers fiction and poetry to books about UX writing, and how writers can avoid being replaced by a robot.You’ll also get a bunch of tips you won't hear anywhere else, like  Why you should open your mind as a UX writerWhy consistency is *not* the most important thingWhy you should consider ditching the voice and toneCheck out our free ux writing courseConnect with Nicole on LinkedInCheck out her Content Rookie podcast

Ditch the voice and tone with Nicole Michaelis @ Spotify

Free UX Writing Course: https://course.uxwritinghub.com/free_courseConnect with Helen on LinkedIn.Tools discussed to support your UX writing process:FigmaFacebook’s WorkplaceGoogle TrendsJIRANotionSlack

Boost your UX writing process with lo-fi copy and rap

Join our free content and ux course: https://course.uxwritinghub.com/free_courseFollow Neil: https://twitter.com/neilpatel

The future of copywriting with best selling author Neil Patel

Check out free UX Writing course: https://course.uxwritinghub.com/free_courseFollow Mike: https://twitter.com/monteiro

Unionize you fools! With Mike Monteiro

Take our free UX Writing course: https://course.uxwritinghub.com/free_courseCheck out the UX Writing Hub: https://uxwritinghub.comFollow Eran Soroka: https://www.linkedin.com/in/eransoroka/Try CoCoHub: https://cocohub.ai/

How creating chatbots can be a slam dunk | Eran Soroka of CoCoHub

Join our UX Writing newsletterhttp://uxwritinghub.com/newsletterTake our free UX Writing and content design coursehttps://course.uxwritinghub.com/free_courseInclusivity guidelines by Hubspot published by Erin Couse (She/ Her)https://product.hubspot.com/blog/inclusivity-is-a-design-principleLynsey Vallandingham on Linkedin https://www.linkedin.com/in/lynseyvallandingham/

Inclusivity Is a Design Principle | Lynsey Vallandingham of Hubspot

Check out our free UX Writing course: https://course.uxwritinghub.com/free_courseJessica on LinkedIn https://www.linkedin.com/in/jessicacdrew/CarGurus: https://www.cargurus.com/

Gandalf’s approach to UX writing | Interview with Jessica Drew of CarGurus

Our free UX Writing and content design course: https://course.uxwritinghub.com/free_courseWeekly UX Writing newsletter by the UX Writing Hub: http://uxwritinghub.com/newsletterAladrian Goods on LinkedIn: https://www.linkedin.com/in/aladriangoods/Intuit: https://www.intuit.com/UX Content Club on ClubhouseMario Armstrong https://www.marioarmstrong.com/about-2/marios-bio/Smartsheet: https://www.smartsheet.com/

Top 3 tips to set up your team for success | Interview with Aladrian Goods of Intuit

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets.