Giles Edwards - Sensible marketing

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Let's talk branding

Business


We talk about:Gasp! The marketing agencyThe JWT planning guide by Stephen KingGiles podcast, Call to actionGeneralist vs specialist debateThe role of marketingMedia neutrality in marketingHow research can inspire tacticsRory SutherlandBill BernbachBob Hoffman, the ad contrarianGo check out Isolated talks, it's full of amazing talks on branding and marketingHere's my talkIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform 
for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.