Business
In this episode, Jack Cotton—luxury real estate expert, author, and agent—shares some great advice for buyers, sellers, and agents. We open with a discussion about the biggest mistake that sellers make. Jack stresses the importance of expertise and reasons why you shouldn’t settle for anything less. Sellers see their home with their hearts, but buyers see it in a much different way. Using anecdotes from his experience selling luxury real estate in Cape Cod, Jack talks about finding a story for your property—and then we discuss tips for telling that story through lifestyle video marketing. After 44 years in the real estate business, Jack has developed three outstanding rules for negotiating, which he shares at the end of this episode.