Wharton’s Katherine Klein talks to Roma McCaig, senior vice president of impact and communications at Clif Bar & Company, about living the company’s “five aspirations.”

Knowledge@Wharton

How One Firm Has Baked Purpose into Its Business Model

Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on global business topics.

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Knowledge@Wharton