Business
Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Contact Jan Roos (contact.casefuel.com/double-your-case-files/)Your front line intake staff can be your biggest asset or your worst nightmare. But it’s pretty easy to know which is which, right?When you ask an employee if they have your business’ best interest at heart, most of the time you’ll hear “Yes.” After all, what employee would want their source of income to fail? However, that’s not always true.Between having to work overtime to chase leads and eating dinner with their family, people will always choose to spend their valuable time with their family. Whether or not your firm gets five more clients, they’ll still be getting the same paycheck as they did last month. But do you think they’ll still be thinking that way if you start giving out incentives?Join me in today’s podcast episode as we get inside your intake staff’s head and learn how to find and empower A-players and transform your intake staff into your secret weapon!We’ll be talking about:Why you should prioritize your intake staff [00:54]What makes bad intake staff bad [01:43]The lifer: Choosing between work and life [01:57]The inner workings of a lifer [03:48]Aligning incentives [07:02]The power of call recording [09:38]The keener: The people-pleaser [11:17]The benefits of aligning incentives [13:10]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.