Business
While TalkTrack is on a two week break, we thought we'd share one of our host's favourite episodes with you. TalkTrack will be back with a fresh episode on the 3rd of September.We all love to pitch for new business. Or do we? In episode four of TalkTrack, Shane Allison, CEO of Public Address, is joined by Lori Susko, Managing Partner - PR and Social at Creature Agency; Andy West, Group Chief Development Officer at Hotwire; and David Leahy, Creative Lead at Sefiani Communications Group/ PR Lead at JDRF who discusssed a favourite topic of communications professionals: Pitching. The pitching process can be exhilarating, frustrating, rage-inducing, and incredibly rewarding. With failure rates for new business pitches far outnumbering success stories, how can agencies make better use of their time?Join our guests as they discuss: the merits of being brave under the pressure of a demanding client; tools and resources to avoid wasting time on unwinnable pitches; can industry bodies play a role in alleviating the pressure to pitch? Is there a possibility of agencies charging for pitches?Andy West from Hotwire on understanding the prospect's intentions prior to pitching: "Stalk on LinkedIn. It's one of the most valuable resources in a new business pitcher's armoury."This episode first came out on 15 April, but we're re-sharing it for your listening pleasure while TalkTrack is on a short break.Lori Susko from Creature Agency discussing the industry-wide failure rates of pitching: "70% of time is spent on work that goes nowhere. If you put a money figure on that."David Leahy from Sefiani/ JDRF in regards to multiple agencies lining up to pitch to the same client: "I think we're our own worst enemies in that respect."Visit www.publicaddress.com.au to learn more about how Public Address can transform your media relations campaigns - taking out the hassle which we now associate with this part of PR. Visit www.pria.com.au to learn more about how the Public Relations Institute of Australia can help your career in public relations.