Business
How can your business become remarkable? This is what Rich Brooks will talk about in this episode. Rich is the President of flyte new media, a company that works with SMBs and non-profits to help them increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business. Rich speaks in front of both local and national audiences on web design and Internet marketing. He founded The Agents of Change Podcast, a weekly Internet radio show where he interviews marketing experts from around the world. He also started The Agents of Change Digital Marketing Conference, an annual conference that takes place in Portland, Maine, and is streamed worldwide. Rich is also the “tech expert” on 207, an evening news program on the NBC affiliates in Maine.In this episode, Rich talks about how your business can become more remarkable through the “four lenses of remarkability”. He shares with us today how applying them in your business and marketing strategy can help you reach greater heights. Join us and listen in![00:01 – 04:44] Opening Segment- I introduce Rich to the show- Rich shares his background- How he ended up in marketing- Starting his own firm- What he loves about Maine[04:45 – 30:53] How to Identify What Will Make Your Business Remarkable- Why ‘remarkable’ is not as intimidating as you thought- The four lenses of remarkable marketing- How to generate more revenue using the four lenses- The significance of asking your customers why they chose you- Why clients pay more for specialists than they do for generalists- Rich shares some marketing ideas for my laundromat- Identifying your mission[30:54 – 34:23] Closing segment- Rich talks about his agency and their clients- How you can connect with Rich- Closing wordsTweetable Quotes:“What I have always been trying to tell people is that you first figure out how you're going to stand out. Why are you valuable to your customers?” - Rich Brooks“Find out from your customers why they choose you because your remarkability might be there.” - Rich Brooks“Niche down until it hurts. You maybe serve a smaller audience, maybe you deliver to a smaller area, maybe you reduce the number of ingredients that you have until you are the best and only person serving that audience in with your specific solution, maybe within a specific geographic area or any other type of restrictions you can put on yourself because those restrictions actually lead to remarkability.” - Rich Brooks“I think it works best long term if you're doing something that is in alignment with either your mission or your values.” - Rich BrooksConnect with Rich on Instagram and Twitter at @therichbrooksRich’s LinkedIn: https://www.linkedin.com/in/therichbrooks/Resources Mentioned:flyte new media: https://www.takeflyte.com/Agents of Change Podcast: https://www.theagentsofchange.com/podcasts/I WOULD LOVE TO HEAR FROM YOU! If you have questions, comments, or want to talk about life-changing opportunities, reach out to me through LinkedIn /in/keithleimbach, send me an email at harry@dincpie.com, or visit https://dincpie.com/