Business
Welcome to Belkins’ Growth Podcast hosted by Michael Maximoff, Co-founder and Managing Partner at Belkins. Today’s guest is James Muir, author of the bestseller “The Perfect Close: The Secret to Closing Sales”, keynote speaker and veteran sales executive, with 30 years of healthcare experience, James has a passion for healthcare IT. In his current role with Marketware, he helps the nation’s top hospitals, health systems, and medical groups grow and retain their referral revenue. Michael and James talk about: B2B pitfalls that sellers trap into, why it is dangerous to rely only on sales techniques and when & why companies fail in creating their value propositions. Enjoy listening!