Business
In this podcast episode, we interview Martin Lawson, Chief Executive at Conferize, an event-based marketing technology platform. Martin shares what led him to join Conferize, and provides some insights into why Denmark is a hotspot for marketing technology startups. He also shares tips and advice on how B2B marketers can show the RoI from their events, why it's important to focus on the outcome as an organizer, and whether hybrid events will be the key approach for the future.