Business
In this podcast episode, we interview Shea Castle, Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform. Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter. He also shares how Terminus is an orchestration platform that brings together first and third-party data points, and what the platform allows its customers to achieve.