Today we are kicking off 2020 with an interview with Dr. Scott McDonald, president of the Advertising Research Foundation. Scott goes into detail on the amazing initiatives taken on by the ARF in 2019, plans for the future, and what surprised him most in 2019. Listen in as he gazes into his crystal ball and gives us some predictions for what promises to be an exciting year ahead. Welcome to Brand Bytes!

Brand Bytes

Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

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