Business
Is your company contemplating a move to put its brand behind a social or environmental issue? There are many benefits associated with cause branding, but just as many strategic considerations that need to be addressed. Is your brand primed for supporting a social or environmental issue? How do you determine if a cause aligns with your company’s mission and objectives? What are the inherent advantages and effects of cause branding? In this episode of Solving for B°, our experts not only discuss these considerations but also how to decide if this strategy is right for your brand. So settle in as we explore the complex landscape of cause branding.