Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case studies, and the importance of finding "real proof" out in the wild.

Marketing Swipe File

Is It Time To Re-Think How Marketers Create Case Studies?

Welcome to the Marketing Swipe File with Dave Gerhardt!This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today. Every great marketer has a swipe file. This podcast can be yours.

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Marketing Swipe File