John James Part 1: Scaling to failing: Why nothing kills faster than success

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As a serial entrepreneur, John created several online companies that ultimately led to the creation of Country Outfitter, a giant in western wear eCommerce. Today, John shares the lessons he’s learned from being a medical doctor to scaling an eCommerce company. He candidly shares the story of how Country Outfitter ultimately failed and how he had to step down as CEO. However, that is not the end of the story, John is wildly successful again, both in business and life.