Lesson 6: How to Become a Likable Expert

Lesson 6: How to Become a Likable Expert

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Authority is powerful, but much more so when paired with another of the six primary elements of influence. We do business with people we like, so adding the element of affinity to your content not only positions you as the likable expert, it teaches them what they need to know to do business with you... Listen to episode...
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Authority is powerful, but much more so when paired with another of the six primary elements of influence. We do business with people we like, so adding the element of affinity to your content not only positions you as the likable expert, it teaches them what they need to know to do business with you... Listen to episode...
Read More