Marketing for Marketshare in 2021 - Inside look at a modern marketing department.

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SUMMIT

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About Chris WalkerChris Walker is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently the Founder and CEO of Refine Labs, a progressive revenue marketing agency based in Boston, his journey to get there wasn’t exactly a straight shot. He graduated with a B.S. in Electrical & Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies, and is well-positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on augmenting Sales performance using progressive digital, social, and content marketing strategies. As CEO, Chris partners with B2B revenue executives to accelerate growth with a proven process called Revenue Engine Optimization.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)