 In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing Read more >    Listen to the podcast (duration: 20:37) >   

Discussion in Digital

Measuring marketing's impact

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Discussion in Digital