Business
In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair. Here are the 7 fears:I'm not good enoughIn over my headImposter syndromeJust be a designerCounter: CLients are happy - Creative recognitionI don't really understandThere are other strategists out there, the big boys, that really do itEvery day new knowledge, frameworks, rebatesTotaly different opinionsBranding and marketing folkI have an inquisitive nature, so I want to get the full thingCounter: Crossing the Mount stupid - Valley of despair - Slope of enlightened - Dunning kruger effectI'm in the wrong marketI work with small brandsThe big brands aren't really my cup of teaFMCG space - vs B2B space?Counter: Seeing what works across markets is really interesting, ads breadthI'm a jack of all tradesCan you really be a strategist and designerCan you really understand the full scope of marketing branding?Counter: T-shapedIt doesn't really matterIn execution, things happen the way they happenLot's of research just floating around in space, no trajectoryIt's the excessive stuff that gets you thereI'm doing this for meI want to sound smart, ego talkingJust get down to workTaking the time to take a step back has valueI'm learning from the wrong peopleMaybe my heroes are wrong? This episode is sponsored by Latana, the AI-powered brand tracking tool.If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.