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Going back to work might never be the same following the coronavirus of 2020. As companies prepare to deal with the new normal how can they scale based on logic and eliminate "gut-feel?"In this episode of The Summit podcast, Mark Stouse, and Kyle Hamer discuss how techniques used for marketing mixed modeling might just provide the insight needed to help guide companies through the time of transition. Listen in for practical advice on how to use innovation, automation, and technology to lead your business to the next level - regardless of the headwinds of the current market.About Mark StouseMark is an award-winning B2B CMO and CCO, he's one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. His company, Proof Analytics, delivers a marketing mix modeling (MMM) analytics solution. It allows companies to understand the relative impact and ROI of their marketing initiatives, and optimize accordingly.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)