If someone is in your market and making more profit than you, you don't need a new product... you need better POSITIONING. Listen and learn how to identify your ideal customer, define clearly the uniqueness of what you offer, and develop an offer that your prospects want!

Marketing Sucks

Positioning your product or service for more sales, even in a highly crowded market

When marketing doesn't work, it suuuucks. If you're a business owner, an executive, marketing director, running a non-profit, intern or just someone who wants to learn how marketing REALLY works, this podcast is for you. Tune in as rainmaker chief marketing officer Casey Stanton (he/him) shares his unique formula for successful, profitable marketing, so you can feel empowered to choose the right tools and tactics for your business. You'll learn how to look at marketing in a way that generates revenue, as well as which tactics and tools are working for business owners, just like you, right now.

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Marketing Sucks