Pricing Your Product for Sales and Growth, with Ajit Ghuman


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Product: Knowledge


Ajit Ghuman joins Laurier Mandin to talk about his new book, “Price to Scale,” and how it can help a product team to implement complete, end-to-end product pricing in just 30 days. Ajit has led the development and commercialization of enterprise SaaS products like Medallia, Helpshift, and Feedzai, and helped those brands develop pricing models, differentiate their products and grow their businesses. He's the head of product marketing at Narvar, a customer engagement platform that helps brands like Yeti, Levi's and Dyson drive long-term customer loyalty by unifying shipping and returns. He joins Graphos Product Principal Laurier Mandin to offer advice to listeners challenged with setting or resetting product pricing in order to profitably scale their business.