Business
It is going to be a very different stage for marketing as we come out of the ashes of the COVID-19 pandemic and into a brave new world. To talk about what this pivot means for the promotional marketing space, Pica Marketing Group (https://www.picamarketinggroup.com/) join Bob Roark on the show. With decades of experience in coming up with innovative marketing solutions for businesses, Paul and Stephanie are experts in promotional marketing and spreading the marketing message using promotional tools and products. Listen as they talk about the future of promotional marketing in the post-COVID world and share some very amusing and incredible stories of marketing strategies that you never thought anyone could have pulled off. --- Listen to the podcast here:[smart_track_player url="" title="Promotional Marketing In The Post-COVID World With Paul And Stephanie Zafarana" ] Promotional Marketing In The Post-COVID World With Paul And Stephanie ZafaranaWe have a special episode. I have my good friend Stephanie Zafarana and her husband Paul on. They're from (https://www.picamarketinggroup.com/) . We're going to talk about marketing post-COVID pandemic and what they're doing to serve their clients. Stephanie, Paul, welcome to your episode. Thanks for having us. Tell us a little bit about the Pica Marketing Group and who you serve. Pica Marketing Group was conceived in 2008. There isn't a better time to start a company. We learned a lot of lessons starting in such a crazy environment, but we incorporated it because we saw the needs that not only were our clients and people in the marketing community looking for innovative marketing ideas. They were looking for hard numbered returns. They were their board of directors and all of the people that they report to for real numbers. No longer was it okay to throw money at the marketing and sales department without any actual results. That is why we call it Pica Marketing Group because pica is a unit of measurement. It plays well to our audience. We work on serving nonprofit organizations, healthcare, and then manufacturing. Those are the vertical markets that we serve the best and we engage in a couple of different ways. We have some large clients where we're able to plug into their already established marketing department and be that outside voice. We’re that different perspective to help them accomplish a particular project. Be plugged in to some of those smaller organizations that maybe have a person that's the office manager/marketing director. We become the marketing department for them, offering ideas, working and collaborating to get their message out, but doing that heavy lifting. It seems to work well for our clients. The great part is we find ourselves dealing with all sides of projects. Nothing's too big and too small. The more creative, the more fun we all tend to have. In the end, it is about results. We like to start the conversation with what you are trying to accomplish and work from there. It's been an interesting time. We're starting to come out of some of the quarantine and restrictive movement events post-COVID. A lot of the companies, their worlds changed. What are your thoughts on these companies on, what they should be thinking about as far as marketing and spending money and both from their customer perspective and also how to keep their employees safe? One of the biggest things that some people may or may not realize is back in the late '80s, early '90s when there was another recession that happened, a big player came out of that and that was Clif Bars. Those energy bars that everybody has. They were a big player in that and the time to spend on marketing and advertising is in these times. People tend to remember those brands that are out there that are there for them on a personal level. They tend to remember that they were there for them during this whole time. That's been a huge part of it. You want people to...