Do you want to know how Keller William's #1 team in the world markets and negotiates to maximize your profit? Today, we find out. In this interview, I talk to Bob Lucido—President and Broker of the Bob Lucido team—who shares some great advice for both buyers and sellers looking to make the most out of their real estate transaction. Listen closely because this interview is filled with great content you won’t want to miss.

Luxury Real Estate Talk

Sell for Top Dollar & Buy at the Right Price

Selling is not dwelling, and every detail matters. Today, buyers are ruthless and looking for every way to cross your house off their list. If you want to compete in today's market, your home must be picture perfect. For sophisticated buyers, you need luxury appeal. Find out today’s strategies for making your home stand out with today’s guest, Dana Rice. ***IN THIS EPISODE, YOU'LL DISCOVER*** • The steps involved to prep your home for the market [4:50] • Staging a house can bring it to date with the current market [8:00] • The discovery of one thing wrong can lead to the discovery of more [17:15] • Luxury Real Estate is not just luxury in price, it’s about the experience too [21:50] ***MEMORABLE QUOTES*** “Staging is not a fun thing to do, it’s just a fancy word for moving.” - Dana Rice | “Change the home from living condition to selling condition.” - Rob Jensen | “Your house is no longer a home, it’s a retail establishment.” - Dana Rice | “Selling is not dwelling” - Dana Rice | “If one thing is wrong, what else is wrong?” - Rob Jensen | “More choices can make decisions harder.” - Rob Jensen | “I know you have time, but there are no half measures.” - Dana Rice ***ABOUT THIS WEEK'S GUEST*** Armed with a degree in journalism and a deep history of sales success at Fortune 500 companies, Dana Rice brings a storyteller’s touch and reporter’s insight to the marketing of homes. Her 25+ years of marketing, advertising and negotiating skills, plus local DC Metro knowledge, translates into helping buyers and sellers make the best, most informed decisions about real estate. A real estate investor at first, Dana bought, renovated, and sold a number of properties for her own account. With the decision to make real estate a full-time profession, Dana formed the Dana Rice Group, affiliated with Compass in Washington, D.C. where she is Senior Vice President, and has been named one of Washingtonian’s Best Agents and Top Producers since the inception of her business. ***GET IN TOUCH WITH DANA RICE*** Phone: 202.669.6908 | Email: dana.rice@compass.com | Website: DanaRiceGroup.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.

Luxury Real Estate = Luxury Experience

Money can’t buy you taste, and buyers don’t want your problems. Understand why bad staging or shoddy repair jobs can cut your bottom line. Zillow, Realtor.com, and Trulia have filters that have changed the real estate game and the way that buyers can shop for a home. In this episode, Erich Cabe shares his knowledge on staying ahead of the competition. ***IN THIS EPISODE, YOU'LL DISCOVER*** • How consumers search for properties using automated search data [3:20] • What kind of physical preparation do you need to sell a home [6:45] • As a seller, go out and look at competitive properties [8:30] • Pay for a designer/stager [8:50] • Understand the expectations of the buyers [10:35] • Multiple offer strategies as a buyer or listing agent [14:33] • The benefit of appointment only listings for luxury real estate [26:40] ***MEMORABLE QUOTES*** “You need money on the table to leave money on the table.” - Erich Cabe | “To overprice and overshoot the mark, you’ll end up selling for a lot less.” - Erich Cabe | “Buyers don’t want your problems.” - Rob Jensen | “Money can’t buy you taste” - Rob Jensen ***ABOUT THIS WEEK'S GUEST*** Erich Cabe grew up in the ski industry and spent the first few decades of his life tackling challenging summits apace with world class athletes. Managing 135 instructors as the owner of a ski and snowboard school in Hidden Valley, PA, Erich took advantage of the chance to fine-tune his interpersonal communication skills and develop long-standing relationships with clients and colleagues alike. In the mid 1990’s, an opportunity for change led Erich to the mid-Atlantic where he pursued his real estate license to navigate the buying and selling of his own real estate investments. Soon after, his help was sought by friends who were disenchanted by their own experiences. Offering expert advice and guidance through the challenges of the real estate market quickly expanded to become the thriving referral-based business that flourishes today. ***GET IN TOUCH WITH ERIC CABE*** Phone: 202.320.6469 | Email: erichcabe@compass.com | Website: erichcabeteam.com ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.

The Staging Game, What to Repair, & Online Markets

When it comes to selling your home, the asking price you choose can make or break your real estate deal. In this interview with Jenna McKay—a Compass real estate agent based in New York City—discover why pricing your home correctly the first time is so important, learn some great tactics for marketing your property with video, and find out how long distance agents are able to provide service for clients who aren’t physically there. ***IN THIS EPISODE, YOU'LL DISCOVER*** • What “aspirational pricing” is • What kind of physical preparation do you need to sell a home [6:45] • What is meant by “co-brokering.” • When you might want to have an appraisal before listing. • Ways to market to global buyers. • How a video helped reach buyers worldwide. • Whether a 3D Matterport tour might be right for your property. • What the market is like in New York City. • Tips for buyers looking for real estate in New York. • Tips for sellers looking to sell in New York. ***MEMORABLE QUOTES*** “Buyers won’t come to see a house in person if they’re not impressed by how it shows online.” - Rob Jensen | “We are selling lifestyles along with the properties.” - Rob Jensen | “Showcase the value of what you’re selling.” - Jenna McKay ***ABOUT THIS WEEK'S GUEST*** Meticulous and efficient, Jenna combines Compass technology with a genuine approach to real estate. Known for building life-long friendships with her clients, connecting with the wonderful and diverse people of New York is her favorite aspect of being a broker. Born in Tashkent, Uzbekistan and raised by Russian immigrant parents in Northern California, Jenna has a unique understanding and appreciation of different cultures. “It's not just a transaction. It’s about saving my clients time and delighting them with an above-and-beyond service,” she says. Passionate about learning and constantly looking to redefine the role of a broker, Jenna is an expert in social media and digital marketing, for which she has received multiple accolades. Her innovative approach has consistently led to referrals from both her clients and her peers. ***GET IN TOUCH WITH JENNA MCKAY*** Email: jenna.mckay@compass.com | Website: jennamckay.com | LinkedIn: linkedin.com/in/mckayjenna | Facebook: facebook.com/jennamckaynyc | Instagram: @jenna__mckay ***ABOUT THE SHOW*** Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market. Rob is the President and Owner/Broker of the Rob Jensen Company, which specializes in working with buyers and sellers in guard gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15+ years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review-Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.

Pricing it Right, Video Marketing, & Long Distance Agents

Just because someone’s a good friend doesn’t mean they’re a good real estate agent. On this episode of Luxury Real Estate Talk, I interview Scott Aurich—a Coronado, California-based Realtor with over thirty years of diverse real estate experience. Discover why it’s more important than ever to work with an experienced real estate agent, find out when you should start looking, and learn how to choose the right one for your unique situation—whether you’re a buyer or a seller.

Hiring an Experienced Real Estate Agent: Why, When, & How

Your home’s first showing is online. That’s why it’s important for your internet curb appeal and marketing exposure to be top-notch. In this interview, I talk to Scot Drucker—a Compass real estate agent based in Miami, Florida—about how he leverages his sports background and network to represent athletes buying and selling luxury real estate. We also discuss a variety of online marketing techniques, from Instagram campaigns to single listing websites, and share expert advice about finding an agent who knows what it takes to get your home sold.

Well Connected Agents, Tech Savvy Marketing, & Expert Advice for Sellers

Negotiating real estate can be a real headache. Nothing comes easy, especially when cultures clash and there’s a never-ending supply of inexperienced agents involved. In this insightful interview with Amit Bhuta of ALL IN Miami Group, we discuss how keeping up with modern technology and understanding the market you’re in can make all the difference. Find out how Amit uses artificial intelligence to better understand who he’s negotiating with, learn the nuances of selling high-end homes to celebrities, and discover some innovative approaches to marketing luxury real estate on YouTube.

A.I. Aided Negotiations, Selling to Celebrities, & Innovative YouTube Marketing

2020 is an election year, which means buyers and sellers alike will have concerns about election results and their effect on the economy. In this episode, I talk to Michael LaFido—top-producing Realtor, author, and founder of Marketing Luxury Group— about how you can best prepare for selling amongst the uncertainty. We also discuss how to determine whether you’re in a buyer’s market or a seller’s market, why first impressions are crucial, and how to make your home stand out in a crowded market.

Election Year Uncertainty, Gauging the Market, & Making Your Home Stand Out

New construction can be stiff competition for resale homes. In this insightful interview with luxury real estate experts Jared Barnett and Augusto Bittencourt—the dynamic duo behind The Barnett-Bittencourt Team in New York City—discover creative solutions to deal with buyers’ #1 complaint: “It needs too much work.” In this episode, we also discuss actionable advice for luxury real estate buyers and sellers, from avoiding pricing mistakes to winning bidding wars.

Marketing Dated Properties, Trusting Your Agent, & Winning Bidding Wars

This week, Mark Fitzpatrick, founder and CEO of RUHM Luxury Marketing, shares the story behind his successful creative marketing agency. In a discussion centered around stories and examples, Mark and I share insights on luxury marketing and talk about fresh approaches to public relations. Are you trying to market and sell your luxury home? If so, listen all the way through to find actionable advice for sellers in today’s luxury market.

RUHM Luxury Marketing, Public Relations, & Advice for Luxury Sellers

This week, Terry Cohen—constantly ranked in the Top 1% of Agents Nationwide by the Wall Street Journal—shares her insight on a variety of luxury real estate topics, from navigating Broker/client relationships to lifestyle marketing and print media. There’s a wealth of information available to so-called “armchair experts” these days, so what are buyers and sellers supposed to make of it all? In this one-on-one talk, Terry and I discuss all of this and more.

Armchair Experts, Lifestyle Marketing, & Print Advertising

In this interview, Scott Dugan—a Certified General Appraiser with 20+ years of luxury appraisal experience in the Las Vegas Valley—shares his professional insight on luxury home appraisals. Price per square foot isn’t the only component to consider when appraising a luxury home. Find out what other variables appraisers use to determine a home’s value. In the end, we share stories about deals that fell apart because the seller didn’t get an appraisal up front and discuss the rise of incompetent appraisers due to appraisal management companies.

Seller Appraisals, Price Per Square Foot, & Hiring a Competent Appraiser

Are you considering buying a property in a tourist destination? Do you want to generate extra cash renting it out through Airbnb or other channels? Where do you even start? In this one-on-one with Munro Murdock—broker/owner of Love Hawaii Realty—we talk about acquiring, managing, and optimizing the revenue of vacation rentals in popular destinations like Hawaii.

Hawaii Vacation Rentals, Property Management, & Teamwork

If you’re a buyer in a market that favors buyers, you might feel safe making a low offer or taking your time. Though you may be in a position of power, don’t let your guard down too soon. In this episode, I interview Jeremy Stein—co-founder of the number one sales team for Sotheby’s International Realty in New York City—who shares some common mistakes that buyers make when they think they have the upper hand. We also discuss marketing in cities with global reach, how sellers should behave when pricing their home, and more!

Buyer Mistakes, Global Reach, & How to Behave as a Seller

In this interview with Erik Brown of Douglas Elliman, we discuss some key advice for luxury buyers and seller. First, Erik tells the story of how he got into the luxury real estate business and shares some unique aspects of the Beverly Hills market. What three main things sell a property? Hint: they all start with the letter P. In regards to this, Erik explains what absorption rate is and how sellers can use this to their advantage. Since luxury real estate sales are so different from traditional sales, they require a different approach to marketing. From videos to open houses, Erik and I talk about what marketing promotions work for him and the importance of creating crafted lifestyle messages. When it comes to getting the best price and terms, we discuss why time is a buyer’s friend and share some real life examples of this idea in action.

Getting the Best Price | Market Conditions & Negotiation Strategie

Welcome to Luxury Real Estate Talk, where you get expert advice on buying and selling Luxury Real Estate. Learn from the best and brightest real estate agents, brokers, and other professionals, as they share real-life stories about the art and business of listing, marketing, selling, and buying high-end homes. Through casual but insightful conversations, the Talk’s host Rob Jensen will help you master your understanding of the luxury real estate market.Rob is the president and owner/broker of the Rob Jensen Company, which exclusively specializes in working with buyers and sellers in 42 guard gated and select gated communities in Summerlin, Las Vegas, and Henderson, Nevada. Rob's 15 years of local industry expertise have made him a sought after real estate expert source with the media. He’s served as a guest commentator for numerous national broadcast television networks including MSNBC and BRAVO. He has also provided content and commentary to The Wall Street Journal, Forbes.com, BusinessWeek.com, the Las Vegas Review Journal, Real Estate Executive magazine, Growing Wealth magazine, and the Los Angeles Times, among others. Additionally, Rob has penned a recurring monthly real estate column for the Las Vegas Business Press.Follow Me Online Here:YouTubeInstagramFacebookLinkedInSnapchatTwitterMediumApple PodcastsGoogle Play Musicrobjensen.com