Business
In this episode, we talk about a 'hairy' subject: "selling brand strategy". We take a look at some of the most important aspects of strategic selling: mindset, conversations, pricing, positioning, ...2 bobs podcastPricing creativity, a guide beyond the billable hourIt starts with your positioiningSlowly transition into selling strategyBase your margin on: risk, resources, urgency, input of time and resourcesProposal elements: the challenge (or the problem - the solution - the approach - the investment - example of deliverablesStrategic selling is the opposite of selling.If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights visit the webiste here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.