Business
Focus Discussion of the Week: Have you heard the rumor that “no one uses social media?” Here’s a number that points to the contrary — Facebook has 2.14 billion active monthly users. This tells you that the audience is there… and it’s smart to put major ad $$$ into social media. Group Two’s social media director, Chelsey, joins this week’s podcast to answer your burning questions about all things #social. Should you post organically? Should you create content for TikTok? What’s an influencer? Listen to the “SOTU of Social Media” for the latest trends and news. Top Topics Of The Week:According to Heineken, “drinks have no gender.” Check out this spot (http://bit.ly/2x4iY2N) that aims to break social norms when it comes to beer consumption and let us know what you think!Your internal processes should always cater to how your team works. Tell us about the current processes you use and how you could improve them on the Building Perspective Facebook group. Join our Facebook Group: https://bit.ly/2ps1g5w Subscribe on Apple Podcasts: https://apple.co/2L6XGow Subscribe on Spotify: https://spoti.fi/2ZyabPj Subscribe on Stitcher: http://bit.ly/2Ud2nRN Subscribe on Google Play: http://bit.ly/2znqFPB Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.