Business
How to consistently create offers your ideal customers find irresistible is a part of business that challenges even the most seasoned, successful entrepreneurs. And once you’ve got them in the door, how do you continue serving them, so they stick around, keep buying, and keep benefiting? The one, the only, Bearded Wonder of the United Kingdom (aka Dean) discovered a powerful, profitable way to create an offer his customers bought, LOVED, and profited from, even after insisting they “didn’t have the money” to buy it! It was that irresistible! Join James and The Bearded Wonder himself (aka Dean) for this week’s episode to get the inside scoop on Dean’s crazy-amazing and crazy-profitable offer creation strategy. Outline of This Episode Start with these basics [2:29] How Dean got the sign-ups [15:55] You must over-deliver [26:15] Everyone is a buyer [35:00] Talk to your customers [46:30] 3 major points discussed Read between the lines. Your list of BUYERS is a massive gold mine when it comes to creating offers. Dean shares how he surveyed his buyers, and that they told him they’ve invested all they could, and didn’t have more money to put into yet another offer. Instead of assuming that was the real problem, Dean used this information to tailor his offers in a way that could truly help them. He also followed up with them to figure out exactly where they were stuck. WHY did they feel they didn’t have enough money for more offers that could help them? The right mix of reading between the lines and engaging with your customers allows you to serve them in the best possible way. Create the offer. Once you’ve discovered your customers’ real problems, get that solution created. It may be a training course, but there may also be a faster, more involved, more valuable way for you to serve them. After identifying his market’s need, Dean devised a fast AND powerful way to get his offer up and running and helping. Money loves speed, and so do your customers. Sometimes the best and most profitable way to help them is also the fastest way. Play the long game. We see it time and time again - businesses who value the long-term relationship with their customers over everything else are the ones that last. Most of your profits will come from your most loyal, long-term customers. Customers come and go, so new customers are essential, but neglecting your loyal, long-term customers is a guaranteed way to lose them, and miss out on staggering amounts of profit, both directly and from referrals. Tune in to hear how Dean served the people who took him up on his powerful offer, and used it to build a long-term, profitable relationship with them. Resources & People Mentioned Guest’s Website Guest on Instagram Guest on Facebook Guest on YouTube Check out his Podcast Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/ Site: www.jamespfriel.com Interested in being a guest on the show? Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ JTT Facebook Page - https://www.facebook.com/justthetipsshow/