Miscellaneous
We've all been guilty of putting off tasks until a later date. We want to start a new exercise routine, or start eating better, but we will start "next Monday", or for many people, in the new year. Our guest on this episode of Beyond the Squat, Melina Palmer (https://thebrainybusiness.com), calls our tendency to rely on future temporal landmarks the "I'll start next Monday Effect" This tendency to put off difficult start dates is also known as the "Fresh Start Effect", coined in research by Professor Katie Milkman (http://www.katherinemilkman.com). In this episode of Beyond The Squat we explore a few behavioral concepts that are at play when we make these sometime irrational, but oh-so-human decisions. https://www.instagram.com/beyondthesquat/