Business
In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO. Popularity, Authority and Trust can all be achieved through link building. Justin takes us through what it means to have websites linking to your site, and how to find them using a few key tools such as backlink explorers. This can also help you identify spam and malicious links connected to your site.Surprisingly your popularity is not measured by how many people visit your website, but rather by how many people link to it. Backlinks is one of the key metrics that google uses to rate your SEO.