Business
Is there anything quite as ridiculous as the Bud light "Dilly, Dilly" campaign? Methinks not. However, it's also a juggernaut, having entered into the zeitgeist--with its apex so far being the epic, production-intensive Super Bowl commercial. But the silliness belies some incredibly smart thinking from the top--and some useful takeaways for anyone who's in the position of making marketing decisions.