Would You like to Buy an O-O-H (Out-of-Home )?
In this “flash-from-the-past” episode, Professor Shanita Akintonde, president, ShanitaSpeaks, LLC, provides a panoramic view of what the “great outdo...
Marketing Insights
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About
Welcome to the Marketing Insights Podcast Series.Each brief, marketing expert-hosted podcast will provide you with tips, trends and insights on relevant, practical and high interest topics that both you AND your students can use.Be sure to share with your students and/or colleagues and subscribe to stay connected to the whole series! New topics posted monthly.
"Boss Brands" - Attracting & Maintaining Consumer Loyalty
Join Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty! #Bran...
Brands that Take a Stand
In this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to ...
Political Correctness in Marketing
In this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss co...
Love Brands
Spring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love". In this edition of the Mark...
Wedding Brands: Top Brands, Songs and More!
Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s” into Paid. In. Full. Like, Shar...
Marketing Shoes, Shoos, and SKUs
Join Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast S...
Teaching, Learning, Supporting and Pivoting during a Pandemic
Like many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with...
Walk it, Like They Talk it Brands (Diversity, Equity & Inclusion in Branding)
Join Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equi...
Executive Perspective: The Importance of Selling: Building your Career in Marketing with Shane Hunt & Don Zebe
Beginning your career in Selling is often a great way to begin your professional career!In this edition of the Marketing Insights Podcast Series, Dr. ...