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About
Welcome to Broadley Speaking Sales Academy. This is a podcast series which aims to help marketing and sales people with actionable advice deriving from our experience of over twenty years in B2B sales and marketing.
How to unlock the full potential of your CRM system
James Welch-Thornton, Head of Data management at Broadley Speaking, explains why a CRM system is much more than just "customer relationships".
What's new in the coffee market: "Peak Street" and "Crackle & Hum". Part 2.
An interview with Steve Lovegrove of Compass Goup UK and Ireland, part 1. Steve Lovegrove talks about the barista training programme and incentives pr...
What's new in the coffee market: "Peak St." and "Crackle & Hum". Part 1.
An interview with Steve Lovegrove of Compass Goup UK and Ireland, part 1. Steve says the impetus behind the review of Compass coffee offer was convers...
How to get the most out of your SEO
Artificial Intelligence has changed SEO forever. How can businesses rank high in today's competitive scenario?Listen to Giuseppe Baggiani explain why ...
How to communicate with team members and clients - round table.
Hilary Broadley and host Krishna Hurry of Broadley Speaking discuss brand communications with special guest Sarah Gleadall, freelance PR and communica...
How science companies can benefit from outsourcing business development.
Mandy Meredith of Broadley Speaking talks to Krishna Hurry about the pros and cons of outsourcing business development and how this can be a winning s...
How to prepare the perfect B2B sales call
Krishna and Hilary talk about the importance of preparation when making a B2B sales call.
Fail to Prepare & Prepare to Fail
This episode deals with the importance of preparation when making a sales call or going to a sales appointment.