Training and Equipping a BDR Sales Team For Success
Liz Cain of OpenView Venture Partners joins Candyce for a discussion on how to effectively train and equip a successful BDR sales team. Episode 015.
TrendSpotters Podcast Series
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About
TrendSpotters is a podcast series focusing on insights for achieving fast, sustainable growth. Join host Candyce Edelen as she interviews business leaders to uncover examples of specific approaches they're finding effective to drive growth today.C
Brand Messaging Without Personas Wastes Time
Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting ...
Business Pivots - Making The Tough Choices
Case study on how to pivot a business. CEO Carson Conant shares about how he successfully led 3 market and customer-driven pivots at Mediafly. Episode...
FinTech Trends-Prepare To Pivot
Rob Hegarty, Managing Partner of Hegarty Group, joins Candyce to discuss several FinTech trends that may demand a pivot from financial services and Fi...
Winning Enterprise Sales The Importance Of Empathy
Julia Streets, CEO of Streets Consulting Ltd joins Candyce for a discussion of how compassion and emotional intelligence play crucial roles in winning...
Scaling Sales Growth Using Account-Based Marketing
Jon Miller joins Candyce for a conversation about how he used account-based marketing to quickly grow sales at Marketo. Episode 010.
Why Asset Managers Struggle With Customer-Centricity
John Toepfer (CEO) and Emilie Totten (Head of Marketing) of Synthesis Technology join Candyce to discuss the challenges that asset managers have with ...
Selling a Business-How Your Story Creates Value
Dr. John Bates of TestPlant joins Candyce to share a radical approach to positioning and selling technology companies for maximum value. Episode 008.
A Focused Target Market Delivers Outsized Results
Rick Carlson of SharpSpring joins Candyce to discuss how his company addressed a focused target market and took an unconventional approach to their ch...
Using Market Research to Drive Growth
Stuart Farr of Deltix joins Candyce to discuss the importance of market research and R&D for driving sustainable growth. Episode 006.