Meet ANI, South Asia’s leading multimedia news agency with a rich history dating back to 1971. Known for their groundbreaking multimedia news feeds, ANI took on a new challenge: transitioning their popular video content into an audio podcast to expand their audience reach.
Challenge:
ANI’s goal was clear—to transform their video podcasts into captivating audio experiences. However, they lacked the specific expertise needed for this shift and sought guidance in adapting their traditional content into audio-friendly formats.
Client Goals:
- Convert engaging video content into dynamic audio podcasts.
- Streamline the podcast production process for consistent episode delivery.
- Monitor podcast performance for actionable insights.
Why ANI Turned to Hubhopper:
ANI recognized that they needed a trusted partner to manage the intricacies of podcast technicalities, editing, management and distribution. They sought expertise that would help them smoothly transition from video to audio podcasts while preserving the quality of their content.
Our Approach:
Hubhopper teamed up with ANI to bring their audio podcast vision to life. We meticulously converted their video content into audio, providing expert editing, packaging, and distribution services.
Our Process:
- Content Audit: We began by reviewing ANI’s existing video content to identify opportunities for seamless adaptation.
- Tailored Strategy: Next, we formulated a custom strategy that aligned with ANI’s brand and audience preferences.
- Editing & Distribution: Our skilled team edited the episodes and distributed them across major platforms and Hubhopper’s exclusive partners.
- Launch & Promotion: We strategically launched the podcast, ensuring it reached the right audience for maximum impact.
Outstanding Results:
Our collaboration with ANI delivered remarkable growth and expanded their market reach:
- 800% Growth in total listens and 700% Growth in unique listens when comparing Oct-Dec 2022 to Jan-March 2024.
- Target Audience Engagement: The podcast successfully resonated with ANI’s key demographic of 23-44 years old, highlighting strong content alignment.
- Growth Across Platforms: Distribution through exclusive channels flourished with significant increases:
- Dailyhunt: Up by 480%.
- Wynk: Increased by 420%.
- Hungama: Up by 490%.
- Hubhopper: Grew by 70%.
These outcomes underscore Hubhopper’s ability to boost reach and connect with diverse audiences across multiple platforms.
Key Takeaways:
- Content Repurposing: Efficiently launches podcasts while optimizing resources
- Audience-Centric Focus: Aligning content with listener preferences is key.
- Continuous Innovation: Vital for staying ahead in the dynamic podcasting world.
- Collaborative Partnerships: Working with experienced partners like Hubhopper accelerates success and mitigates risks.
Ready to elevate your podcast?
Book a call with Hubhopper’s Founder – Gautam today to efficiently manage your podcast and unlock its full potential!
