Running a business is like juggling a dozen balls at once, right? You’ve got to keep your employees happy, your customers satisfied, and your products or services up to scratch—all while dealing with the everyday chaos that comes your way.
Now, amidst all this, you’ve probably thought about starting a podcast to reach out to your audience. And why not? The podcasting world is buzzing! Right now, there’s a whopping 464 million folks tuning into podcasts worldwide. And guess what? By 2024, that number’s expected to jump to a staggering 504.9 million!
But let’s face it, diving into podcasting isn’t a walk in the park. So, why is podcasting hard? Here are six common hurdles that can make it feel like climbing a mountain:
Finding Time
First off, time is your enemy. Managing a business eats up your hours like Pac-Man gobbles dots. So, finding the time for podcasting can feel like hunting for a needle in a haystack.
Being Consistent
Then there’s consistency. You’ve heard it before—consistency is key in the podcasting game. Most podcasts fail because they’re unable to keep the momentum going. Infact, 44% of podcasts have less than three episodes.
Many start a podcast with a lot of enthusiasm but the initial burst of motivation quickly fades away and before you know it, your podcast is forgotten. You can’t expect the podcast to grow if you’re not consistent with it.
Making A Content Strategy
Let’s chat about content strategy, shall we? So, besides battling the clock, another challenge folks face in podcasting is not having a solid content strategy. A content strategy is like your trusty roadmap.
Basically, it’s all about knowing why you’re podcasting, who you’re talking to, which topics you’ll cover, when you’ll hit the airwaves, the vibe of your show, and all the little extras that come with it.
Having this strategy in place is like having a superhero sidekick. It helps you stay on track, squash those pesky creative blocks, and keep the podcasting train chugging along smoothly. So, with your content strategy in hand, you’ll always know what’s next on the agenda and when it’s time to hit that “publish” button.
But hey, let’s be real—nailing down that content strategy, especially when you’re just starting out, can feel like trying to solve a Rubik’s Cube blindfolded.
Professional Sounding Episodes
Now, onto audio editing. Recording might seem like a piece of cake, but polishing that audio into something worthy of your listeners’ ears? That’s a whole other story. It’s like trying to turn a lump of clay into a masterpiece without a sculpting class.
For a professional sounding podcast you need a top-notch audio editor, who knows how to make the episode more engaging with the right music and how to mix it with your audio to not overpower what you’re discussing in the episode. And finding one is quite challenging.
Marketing Your Podcast
And let’s not forget about marketing. Your podcast won’t magically attract listeners overnight. You need to spread the word far and wide, and that means coming up with marketing collaterals like audiograms, social media captions, optimized show notes, and episode titles, embedded players, and transcripts.
Figuring Out The Technicalities
Let’s dive into the nitty-gritty of podcasting tech stuff! So, you know how writing SEO-optimized show notes and catchy titles can feel like cracking a secret code? Yep, it’s a real brain teaser! And then there’s the whole deal with transcripts and embedded players—it’s like trying to solve a puzzle with pieces missing!
But wait, there’s more! Podcasting throws its own set of curveballs your way with things like RSS feeds and spreading your podcast love across different platforms. It’s like trying to wrangle a herd of cats!
Honestly, getting into podcasting can feel like stepping into a whole new world of tech wizardry.
It can be quite a lot especially when you need to learn about it all from scratch.
Is Podcasting Hard? Yes – But There Is An Easier Way
The answer to why is podcasting hard is yes, but hey, don’t throw in the towel just yet! There’s light at the end of the tunnel, and it comes in the form of Hubhopper’s podcast management service. We’ve got your back every step of the way—from crafting a killer content strategy to editing your audio and getting it out there for the world to hear. All you need to do is record a great episode and hand us the audio file.
So, what are you waiting for? Let’s turn your podcast dreams into reality! Just book a call with us, and let us work our magic while you focus on what you do best—running your business and making amazing content.
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