Podcasting is not just for creators. It has massive benefits for businesses as well. In this blog, we’ll discuss 17 such benefits for businesses. So if you’re a business owner, strap in, we’ll convince you why you need a podcast.
If you’re intimidated with the prospect of starting your podcast, you can always outsource the end to end podcast strategy, production and management of your podcast.
16 Benefits of podcasting for businesses
1. Podcasting gives your business a voice
People like to buy from people. A podcast humanizes your business and shows your potential customers that there is a human on the other side. You can also leverage your podcast to talk about your customers’ pain points or educate them and create a bustling community.
2. Gain Customer Insights
Since you’ll be talking about different pain points your audience has, you can gauge which one resonates with your audience. It helps you gain insights into what your audience or customers are looking for. Conducting market research can be a costly affair, but creating content is an easy and cheaper way of gauging what resonates with your audience.
3. Podcasts are cost effective
Contrary to popular belief, podcasts are very cost effective. With the advent of technology and the plethora of information out there, you can get a very decent podcasting set up in a very cost-effective way. Plus, the equipment is just a one-time cost and if podcasting done consistently, will have a positive ROI.
Apart from equipment one other fear many people have is the cost of editing. There is an abundance of tools at your disposal. One free tool you can use to edit and record your podcast is Audacity.
Many business people also fear that they’ll need to hire a team for podcasting. Hiring and finding the right team can be tricky and time-consuming. A great alternative is outsourcing the podcast creation. Podcast creation services give you end-to-end solutions from content strategy to creating marketing collaterals. All you need to do is have that one person who is passionate about the business to talk about it.
4. Podcasts lets you share the passion of your business with the world
That one person who can talk passionately about the company is more often than not the founders of that company. Founders of companies usually start a business because they’re very passionate about it. With podcasts you get to share this passion with the world, and also establish yourself as a thought leader.
5. Podcasts help to build thought leadership
There are several ways of building thought leadership, many use LinkedIn and it’s a great way to build it, but often the scope of going in depth about the problems you’re trying to solve is very low.
Podcasts allow you to go in depth and talk about your passion. In fact you can widen the net and be on multiple platforms to build your personal brand as a founder too because another benefit of podcasts is the different ways you can repurpose it.
6. Podcasts lend themselves to be repurposed easily
Whether it is making audiograms of your podcast to share on social media – be it Instagram, Facebook, Twitter, Tiktok, or Linkedin, or using embedded players to put your podcast on your website, podcasts are very easy to repurpose.
You can also take your most popular and well performing episodes and turn it into a blog post. When you’re using Hubhopper, you can generate transcripts from your episodes and easily repurpose that content. You also can get AI generated social media captions to save you time and efforts to amplify your podcast.
And why just repurpose your episodes when you can repurpose your blogs to create podcasts?
7. You can turn your best performing blogs to audio
Sometimes generating new ideas for your episodes can be difficult especially if you’ve been consistently podcasting for a while. Another advantage of podcasts is that you can take your best performing blogs and turn them into an episode.
The chances of the episode doing well is high because the blog performed well. To further increase the impact of your episode you can add the embedded player of that episode. It gives your audience the choice to either read or listen to your podcast catering to diverse content consumption patterns.
Pro-tip: You can invite a guest to talk about that particular blog topic and have a conversation about it. It adds a different perspective to the topic and helps you update content on your website blog as well.
8. Podcasts are convenient for you and your audience
Since podcasts are easy to produce, it’s convenient for you to make. Plus, they are easy to consume as well. The popularity of podcasts is owed to the fact that they’re a passive form of consuming content which makes it easy for people to listen to them on the go.
9. Podcasts help to build a connection with your readers
Since podcasts are usually long form, sometimes stretching up to an hour (and sometimes more than an hour), it builds a deeper connection with your audience. How many of us remember all the TikToks or reels we saw? The answer is probably not many. But we remember podcast episodes simply because we invest a lot of time on a single episode compared to hundreds of TikToks or reels we consume.
10. Podcasts are great for brand awareness
Since people invest so much time listening to podcasts the retention of the information relayed is higher making it great for top of the funnel awareness about your brand. With the right content strategy by your side, you can actually get the lasting attention for your brand and have people enter your marketing funnel. And one way to do that is to direct listeners to your website.
11. Podcasts can help you increase website traffic
Your podcast description and episodes show notes give you the ability to link your website. You can drive traffic organically to your website, products or services with your podcasts. However, this has to be done very organically and should not come across as salesy or spammy because it can cause a dip in the listening experience of your listeners.
12. Broadens and diversifies your reach
The podcasting space is slowly catching people’s attention and is uncluttered. It is also popular among the GenZ, if GenZ is your target audience, instead of opting for a crowded platform like tiktok and instagram where attention spans are anyway short, opting for a medium like podcasts can help you broaden and diversify your reach.
13. Podcasts expand networking opportunities
Another advantage of podcasts is the ability of networking with people in your industry. Delving deep into topics with your peers can be mutually beneficial to both of you. Does that mean you need to feature competitors in your podcast? Not at all. You can invite guests that are in your industry and run a completely different business than yours.
For example, if you’re in the health and wellness space selling supplements, inviting coaches and doctors can be beneficial to your audience and you.
14. Podcasts help you expand in new markets due to global reach
For businesses that are aiming to expand into new markets, podcasts are a great way to enter them due to their global reach. With a hosting platform like Hubhopper, you can also track where your listeners are tuning in from in your advanced analytics dashboard, helping you track if your content is working for that particular location or not.
15. Podcasts: your secret weapon for lead generation!
Podcasting if done consistently (which you can definitely do by delegating your podcast creation end-to-end) can also help you generate leads. Whether it’s a B2B or B2C business model, you can direct people to your products and services and over time you can generate leads by creating content that showcases thought-leadership. Content that addresses pain points of your users and builds trust, and even by collaborating with people in your industry and networking with them.
A great example of businesses generating leads from their podcasts are coaches and consultants. They show their prowess in that industry and are able to establish thought leadership. By leveraging that content well they’re able to generate leads.
16. Podcasting is great for SEO
Podcasts also help you improve your SEO. With a well optimized podcast with the right keywords you can get your podcast to rank on google search results that can drive traffic back to your website. Adding the link of your website to your in your podcast description and show notes also acts as a backlink, which further helps the SEO of your brand website.
What stops people from starting a podcast?
Despite all these amazing benefits of podcasting, there are a few roadblocks that still stops people from starting a podcast like:-
- I don’t know anything about podcasting.
- Podcasting is too technical for me.
- I don’t have the team or time to get into podcasting.
If you have these roadblocks as well, we’ve got a solution for you. You can handover your podcast production to us. We’ll take care of your content strategy, publishing, production, post production, marketing resources, and more.
If you’re interested, book a free consultation with us, where we’ll guide you on how to start your podcasting journey.
I hope the article helped you understand the importance of podcasting and you actually start your own podcast.
You may also like: Podcasting For Businesses: Beginner’s Guide
FAQs
Benefits of podcasting are numerous for businesses:
Voice for Your Business: Gives your brand a voice and humanizes it.
Convenience: Convenient for both you and your audience.
Connection Building: Helps establish a connection with your listeners.
Brand Authority: Builds authority and credibility for your brand.
Brand Awareness: Great for increasing brand awareness.
Website Traffic: Drives traffic to your website.
Expanded Reach: Broadens and diversifies your audience reach.
Ease of Production: Simple and easy to produce.
Networking: Provides networking opportunities within your industry.
Customer Insights: Helps gain valuable insights from customers.
Global Reach: Reaches a global audience.
Repurposed Content: Easily repurpose audio content into blog posts and vice versa.
Lead Generation: Can generate leads for your business.
Passion Sharing: Allows you to share your business passion with the world.
SEO Benefits: Boosts SEO for your business website.
A podcast can grow your business by providing top-of-the-funnel awareness and generating leads. With a strategic approach, podcasts can effectively support every stage of your marketing funnel.
Benefits of podcasting when it comes to marketing is fostering authentic and organic connections with your audience, nurturing trust, and ultimately converting them into customers. It humanizes your brand, making it more relatable and appealing to your customers.
